Event:
He Said...She Said: How Gender Differences Impact Physician Engagement

Date and Time:
Wednesday, September 16, 2009 1:00 pm EST

Presenters Info:
David Rowlee, Ph.D., Vice President, Research & Development
Megan Medvedeff, Ph.D., Client Consultant
Duration:
1 hour

Description:

Not surprisingly, male and female physicians see the world differently in many ways, especially in how they perceive nurses, hospital administration, hospitalists, and work-life balance. In order to engage both genders, hospitals must understand these differences and how to address them. Our national study reveals these differences and what they mean to your health system.

In this webcast, you will learn—

• how gender significantly impacts the attitudes that physicians maintain toward health system leadership, patient care, and operational aspects of hospitals
• how an individual hospital can assess the attitudinal differences of all physicians and develop systemic strategies to embrace physicians of both genders
• the drivers of physician loyalty for different gender groups
• how building and sustaining loyalty with both gender groups directly drive hospital revenue.