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Event:
Driving Physician Engagement at Children’s Hospitals
Date and Time:
Tuesday, November 13, 2007 1:00 pm EST
Panelist(s) Info:
Brad Morton, Vice President, Business Development
David Rowlee, Ph.D., Vice
President, Research & Development
Duration:
1 hour
Description:
You are invited to join Brad Morton and David Rowlee, Ph.D. as they discuss the key challenges facing Children’s Hospitals today – particularly the increased competition between hospitals to attract and extend staff and referring physician networks. Children’s hospitals must engage physicians in order to protect and grow their business, and in this webcast we will explore new strategies for driving higher rates of patient admissions and stimulating physician referrals in a children’s healthcare setting.
This presentation will provide you with the following insights:
- the key drivers of satisfaction for staff and referring physicians at children's hospitals
- how to strengthen hospital-physician relations at children’s hospitals
- the impact of geography on referring physician networks
- the impact of physician satisfaction on patient admissions and referral activity
- Morehead’s Model of Physician Affiliation™ and how it is being used to drive physician loyalty and engagement.
Presenter Info:
Brad Morton, Vice President, Business Development
As a leader on Morehead's business development team, Brad leads product management and sales efforts for the physician satisfaction surveys and services.
Brad has fourteen years experience in healthcare. Before joining Morehead, Brad served as a Product Director for a large professional services and informatics organization that supports the healthcare industry. There he helped hospitals use products and services to drive improvements in quality, safety, revenue cycle, patient satisfaction, and employee satisfaction. Brad holds a B.A. degree in Biology from the University of North Carolina.
David Rowlee, Ph.D., Vice President,
Research & Development
As leader of Morehead’s R&D Group, Dave develops new research products
and customizes client solutions.
He has ten years experience in survey research, behavioral modeling, social
network analysis, and statistics. David holds Ph.D. and M.A. degrees in Sociology (Social
Psychology) from the University of South Carolina, a Professional Certificate
of Social Science from Charles University (Prague, Czech Republic), and B.A.
degrees in Sociology and Anthropology. |
