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Event:
Location Matters: The Impact of Geography on Referring Physician Relations

Date and Time:
Thursday, January 24, 2008 1:00 pm EST

Panelist(s) Info:
Brad Morton, Vice President, Business Development
Trevor Byrd, M.S., Senior Researcher, Research & Development

Duration:
1 hour

Description:
Research has revealed that when it comes to building a successful network of referring physicians, the geographic location of targeted physicians is an important factor in their satisfaction. In comparison to physician practices located close by the hospital, our findings confirm that physicians located further away consider different factors as they form their satisfaction and loyalty with an organization. These findings can be used to reshape key messages and prioritize information delivered to referring physician networks, based on geography, to ensure that physician liaison teams are maximizing their effectiveness.

In this presentation, we will demonstrate how you and physician liaison teams can maximize your organization’s effectiveness in understanding physician needs based on geography.

Our research across healthcare organizations, articulated through an analysis of a leading children’s hospital illuminates that for success in continuing a relationship with referring physicians, you need the answer to these critical questions:

• What are the empirical drivers of physician satisfaction?
• What is the impact of geography - distance between the referring physician and the hospital - on those drivers?

Following this presentation, you will have the answers that will enable your physician liaison teams to effectively prioritize information and target key messages to referring physicians.