Event:
Driving Physician Engagement with Effective Action Planning

Date and Time:
Tuesday, April 1, 2008 1:00 pm EST

Presenters Info:
Brad Morton, Vice President, Business Development
David Rowlee, Ph.D., Vice President, Research & Development

Duration:
1 hour

Description:
While many healthcare organizations collect physician opinion data, many do nothing with it. One reason is the difficulty of engaging physicians in action planning. Based on our extensive experience in collecting and analyzing physician data, Morehead has developed a customer-based action planning framework. The framework and examples will illustrate how to work around common barriers related to physician action planning and how to increase physician engagement using both qualitative and quantitative data.

In this webcast, you will learn about—

• An customer-based action planning framework that enables action planning based on physician data
• A model to understand physician engagement and its drivers
• A method of working around common barriers related to physician planning
• Ways to increase physician engagement through action planning – with limited demands on physicians’ time