Event:
Diagnosing Generational Differences in Physician Engagement

Date and Time:
Wednesday, August 19, 2009 1:00 pm EST

Presenters Info:
David Rowlee, Ph.D., Vice President, Research & Development
Brad Morton, Vice President, Physician Surveys

Duration:
1 hour

Description:
The entry of Generation X physicians to healthcare represents a profound demographic shift for hospitals. Hospitals must understand how attitudes and behaviors of Generation X physicians differ compared to their older colleagues—Baby Boom and Traditionalist Generations. Our national study reveals different views that Gen X, Baby Boom, and Traditionalist Generation physicians maintain toward key aspects of health systems, including quality of care, hospital strategies, leadership performance, and how these perceptions combine to impact their loyalty. .

In this webcast, you will learn—

• how generation membership significantly impacts the attitudes that physicians maintain toward health system leadership, patient care, and operational aspects of hospitals
• how a health system can assess the attitudinal differences of its physicians and develop systemic strategies to embrace all physicians regardless of age
• the drivers of physician loyalty for different generation groups
• how building and sustaining loyalty among different generation groups directly drives hospital revenue.